BI
AdTechNew York, NY

Billups, LLC

Reinventing Out-of-Home (OOH) media with data, technology, and trust.

Company Profile

The Future of Out-of-Home Media

Billups is a global advertising technology company that translates the physical world into data-driven solutions for the Out-of-Home (OOH) and Digital Out-of-Home (DOOH) marketplace. Founded over 20 years ago, the company has grown into North America's largest privately held OOH technology service provider. By leveraging patented technology, proprietary AI recommendation engines, and a global team of over 400 professionals, Billups empowers brands to connect with people in physical spaces with unprecedented precision and impact. With a presence in over 20 countries and a track record of eight strategic acquisitions, the company is rapidly expanding its global footprint.

A Culture of Relentless Innovation

The culture at Billups is defined by a blend of fierce independence and deep collaboration. The company operates on core values of being relentless, authentic, innovative, collaborative, inspired, and empowered. Employees are encouraged to be fearless in their pursuit of excellence and to solve problems that deliver real solutions. Trust and transparency are paramount, and team members are empowered to take ownership of their work. The environment is described as fast-paced and entrepreneurial, where smart ideas are backed by data and technology. While some Glassdoor reviews note the competitive nature of the growing OOH agency sector, the overall sentiment highlights a supportive global team that values different perspectives and nurtures individual strengths.

What You'll Actually Do

At Billups, the work experience varies significantly by role, but a common thread is the integration of technology and media.

For Software Engineers, the day-to-day involves designing, coding, and supporting services, data pipelines, and data stores for advertising applications. Engineers work in a continuous deployment environment, utilizing C# and .Net Core frameworks, REST APIs, and databases like Microsoft SQL Server or Postgres. They collaborate closely with product owners, analysts, and designers to build solutions that optimize business processes.

Programmatic Managers focus on executing and optimizing DOOH campaigns, working across international markets like Belgium and Amsterdam. They leverage platforms to ensure campaigns meet performance goals.

Operations and HR roles, often remote or hybrid, focus on scaling the business globally, managing complex programs, and supporting the diverse, multinational workforce.

Compensation & Benefits

Billups offers a competitive total rewards package designed to support employee well-being and professional growth. While specific salary data is limited, Levels.fyi indicates that Data Scientists earn between $92.4K and $129K annually, and Product Managers in regions like Serbia earn around $68K. Glassdoor reports average salaries ranging from $68K for Media Planners to $95K for Account Supervisors.

Benefits generally include health and well-being programs, annual performance-based bonuses, paid time off, and parental leave. The company also emphasizes learning and development opportunities, providing clear growth paths for its employees.

The Interview Process

The interview process at Billups is generally described as straightforward and efficient. According to Glassdoor reviews, the hiring process can be quite rapid. A typical process, such as for an Account Executive, involves an initial screening with HR, followed by two interviews with the team. A third round often requires the candidate to prepare and deliver a presentation. The process is designed to assess both technical capabilities and cultural fit, ensuring candidates align with the company's core values of authenticity and collaboration.

Why Join / Why Not

Why Join: Billups is an excellent fit for individuals who thrive in a fast-paced, innovative environment and are passionate about the intersection of technology and advertising. The company's global reach and continuous growth provide ample opportunities for career advancement. If you value autonomy, collaborative problem-solving, and the chance to shape the future of OOH media, Billups offers a dynamic platform.

Why Not: The rapid pace and entrepreneurial nature of the company might not suit everyone. As a growing agency fighting to be best-in-class, the environment can be highly competitive and demanding. Candidates who prefer highly structured, predictable corporate environments or who are uncomfortable with the fast-evolving nature of AdTech might find the culture challenging.

Quick Facts

Founded

2003

Employees

501-1,000

Valuation

Privately Held

Work Model

Hybrid

Salary Ranges
Engineer
$Unknown
Product Manager
$$68K
Data Analyst
$$92.4K–$129K
Top Roles
Software EngineerProgrammatic ManagerSenior Program Manager
Interview Process

Straightforward process; typically involves HR screen, team interviews, and a presentation round.