Birdie Care Services Limited

Transforming Elderly Care at Home

Birdie Care Services Limited, founded in 2017 and headquartered in London, is a digital caretech company focused on elderly care at home. The company provides a software-as-a-service (SaaS) platform that streamlines homecare management, digitizing paper records and supporting care professionals. With $52 million in total funding and a recent $30 million Series B round led by Sofina, Birdie partners with over 700 care businesses to deliver millions of personalized homecare visits every month.

A Culture of Care and Innovation

Birdie fosters a culture centered around its mission to help people age vibrantly and with confidence. Employees, affectionately known as "Birdies," are driven by a strong moral compass and a commitment to social change. The company emphasizes a low-ego, high-growth environment, as reflected in employee reviews. With a 4.5 out of 5 rating on Glassdoor, the culture is often described as caring, forward-thinking, and energetic, where individuals are supported to evolve and grow within the company.

What You'll Actually Do

Working at Birdie means contributing to an "operating system for care providers." The team focuses on enhancing the platform's capabilities, from optimizing rostering tools to building a clinical engine with data analytics and AI for predictive insights. Whether in engineering, product, or partner care, employees collaborate closely with care communities to solve real-world challenges, ultimately improving the quality of care for older adults.

Compensation & Benefits

Birdie strives to deliver world-class benefits and compensation, emphasizing transparency, fairness, and equity. According to Levels.fyi, Software Engineers can expect a median total compensation of around £80.2K per year, while Product Managers average between £64.2K and £91.1K. The company also offers learning and personal development budgets and supports fully distributed working arrangements.

The Interview Process

Candidates generally report a positive interview experience at Birdie, with a 100% positive rating on Glassdoor and a moderate difficulty score of 3.5 out of 5. The process typically takes an average of 21 days and includes a mix of phone interviews, one-on-one sessions, skills tests, presentations, and group panel interviews. This comprehensive approach ensures alignment with both technical requirements and the company's core values.

Why Join / Why Not

Birdie is an excellent fit for individuals passionate about healthtech and social impact, offering the chance to work on meaningful technology that directly improves lives. The supportive culture and strong growth trajectory are major draws. However, the fast-paced nature and high expectations of a scaling startup may not suit everyone. If you thrive in a dynamic, mission-driven environment and are ready to tackle complex challenges in the care industry, Birdie presents a compelling opportunity.