Botanic Tonics is an innovative beverage and wellness company focused on plant-based herbal supplements. Founded in 2021 and headquartered in Broken Arrow, Oklahoma, the company has rapidly grown to over 100 employees. Their flagship *feel free* tonics and capsules blend noble kava root, leaf kratom, and other ancient plants to provide an alternative to alcohol, energy drinks, and synthetic focus enhancers. With a recent $25 million funding round in November 2024, Botanic Tonics is scaling its production and expanding its footprint in the growing LOHAS (Lifestyles of Health and Sustainability) and wellness market.
The culture at Botanic Tonics is described by employees as fast-paced and innovative, typical of a rapidly growing startup in the consumer packaged goods (CPG) space. For corporate and engineering roles, the environment offers the excitement of building something new and scaling operations. However, the culture leans heavily on a sales-driven mindset, particularly for their Direct Store Delivery (DSD) network. Reviews indicate that while there is great corporate training and product education, the environment can be demanding, with some employees citing a lack of transparency and a "go-getter" only atmosphere where priorities can shift quickly.
Your day-to-day at Botanic Tonics will vary drastically depending on your department. In operations and production at their Tulsa/Broken Arrow facilities, you might work as a Batching Operator or Production Supervisor, ensuring the quality and consistency of their herbal blends across different shifts. If you are on the corporate or marketing side, which offers more remote flexibility, you could be a Senior Brand Manager or Social Media Strategist, driving the brand's digital presence and managing campaigns. For those in the DSD program, the role is heavily field-based, involving setting up new retail accounts, managing inventory, and dealing directly with store owners in a commission-only structure.
Compensation at Botanic Tonics is role-dependent. Corporate marketing roles like Senior Brand Manager offer salaries ranging from $125K to $165K, often with discretionary bonus potential. Production supervisors in Oklahoma can expect $70K to $80K, while maintenance technicians earn between $24 and $33 per hour. The company provides health, dental, and vision plans, along with company holidays and generous PTO for full-time corporate employees. However, it is crucial to note that the DSD (Direct Store Delivery) roles are entirely commission-based with no base pay, which has been a point of contention in some employee reviews regarding financial stability and unexpected fees.
The interview process at Botanic Tonics is generally described as relatively fast, averaging around 13 days from application to offer. Candidates typically start with an online application followed by a phone screen. This is usually followed by a one-on-one interview with a hiring manager. Depending on the role, such as design or marketing, candidates might be asked to describe past experiences, explain the reasoning behind design choices, or complete a skills test. Some candidate feedback suggests that the process can sometimes feel rushed, with limited time allotted for candidate questions.
Why Join: Botanic Tonics is a great fit if you are passionate about the botanical and alternative wellness industry. The company is well-funded, growing fast, and offers the opportunity to be part of a brand that is disrupting the traditional beverage and energy drink markets. For self-starters and aggressive sales professionals, the DSD program offers significant autonomy and earning potential.
Why Not: The fast-paced, startup nature means priorities can change frequently, which might frustrate those looking for highly structured environments. The DSD roles are strictly commission-only and require managing your own expenses and storage, which carries financial risk and has led to negative reviews from former distributors citing a lack of transparency and support.
Founded
2021
Employees
100-200
Valuation
$25M funding
Work Model
Hybrid/Remote (Depending on role)
Average 13 days, 1-on-1 interviews, potential skills test